Folsom + Associates helps companies tell their story through effective media campaigns, compelling special events and strategic social media programs. We work with clients to craft story lines that help them stand out and that increase their visibility with target audiences. Our specialty is wine public relations as well as craft spirits, fine foods and luxury lifestyle.
We are a full-service PR firm with a track record of success in media relations, strategy counseling, social media, consumer product launches, creative promotions, event production, publicity tours and campaign analytics. Our strengths lie in the experience of our team, our deep network of contacts and our effectiveness across multiple channels and a broad range of media.
Our clients range from leading international brands to up-and-coming artisan producers, and we bring creative thinking, effective strategies and well-executed tactics to a client’s marketing mix. We are an accessible, professional and responsible partner to our clients, and we focus squarely on delivering results. For a complimentary consultation on how we can help your company, please call us at 415-978-9909.
Folsom & Associates are skilled in both wine and luxury lifestyle PR – a rare combination. I cannot recommend them highly enough. They’ve consistently produced exceptional work for me and done so with great integrity, creativity, attention to detail, exceptional follow up and follow through.
I think that you were one of the best investments this company ever made.
SAM FOLSOM – President
Sam founded Folsom + Associates in 1993 and has built the company into one of the leading agencies in food and wine public relations. He is a veteran communications strategist with more than 20 years of experience in PR, corporate communications and media relations. He has advised companies ranging from major international corporations to up-and-coming e-commerce ventures, and he has a track record of success in developing effective public relations programs.
Sam is an expert on media relations, and his keen understanding of the news media has proven invaluable in creating campaigns for clients and in developing a broad network of contacts in traditional and new media. He has extensive experience in corporate and product message development, creative programs and crisis communications. Sam is also an authority on wine and the wine industry. Earlier in his career, he directed public relations and communications for Racke USA, and he was previously head of media relations and industry spokesman for the Wine Institute in San Francisco. Sam is a graduate of Vassar College.
Follow Sam on Twitter @samfolsom
LISA KLINCK-SHEA – Vice President
Lisa is a seasoned wine, food and travel public relations professional who joined Folsom + Associates in 2008 from Foster’s Wine Estates in Napa Valley, where she worked for more than six years. She is a highly creative thinker and skilled writer, with extensive media contacts in the wine, food and lifestyle press. As public relations director for imports at Foster’s, Lisa headed up all U.S. PR for Foster’s extensive portfolio of imported wines, which covered a broad range of winery sizes, styles, prices and regions. She oversaw for some of Foster’s most prestigious brands, including Australia’s Penfolds, Wolf Blass, Greg Norman Estates, Rosemount, Lindemans, Coldstream Hills, the Little Penguin and Devil’s Lair brands, Italy’s Castello di Gabbiano, Travaglini and Campanile brands, and Matua in New Zealand. Prior to joining Foster’s, Lisa was an independent PR and marketing consultant in San Francisco, developing creative programs and media campaigns for such clients as Cathay Pacific Airways, San Francisco International Airport, Beringer Vineyards, Clover Stornetta Dairy, and KQED Television/NapaStyle. Earlier in her career she was a group manager with Ketchum Public Relations in San Francisco working on the Freixenet Sparkling Wine, Napa Naturals, California Milk Advisory Board, California Raisin Board and Walnut Marketing Board accounts. Before entering the public relations field, Lisa was a writer for Glamour Magazine in New York and an assistant editor for Harpers Bazaar and Town and Country magazines in New York. She has a bachelor’s degree from Connecticut College and Level 1 certification from the Court of Master Sommeliers. She is a native of Massachusetts.
Follow Lisa on Twitter @LisaKShea
HANNAH PERKINS – Account Executive
As an account executive, Hannah works on key accounts such as Robert Mondavi Winery, Franciscan and Mumm Napa, among others. Hannah joined the Folsom team from McGrath/Power, a public relations firm focused on technology, where she managed media and analyst relations, social media and content creation. She also is a seasoned tasting room associate at Cooper-Garrod in Saratoga, CA. Hannah is a graduate of the University of the Pacific, with a bachelor of arts degree in Communications.
LAUREN TRIESCHMANN – Account Executive
Lauren is an account executive and social media specialist working on a number of brands in the Folsom + Associates portfolio, including Gary Farrell, Inniskillin, Clos Pegase and Fort Ross. She has a strong background in writing, social media and project coordination, and she works regularly in media relations and social media management. Prior to joining the Folsom team, she worked for Schoola, a start-up focused on fundraising programs for schools. Lauren is a Bay Area native who majored in writing at Ithaca College where she received a bachelor’s degree, cum laude.
PEGGY MURPHY – Office Manager
Peggy handles billing and office management and provides support to the account teams on client programs. She enjoys working in food and wine public relations.