Author Archives: Sam Folsom

The Empty Promise

In marketing and public relations, much is made of the need to differentiate a brand from its competitors and to carve out positioning that is unique.  And rightly so.  But there is a corollary to brand differentiation, at least in my book, which adds that distinctive positioning must also be grounded in … Read The Full Post

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Wine Public Relations – What’s The Frequency?

At the risk of stretching an analogy, it’s worth pointing out that the practice of wine public relations shares some similarities with wine itself, at least when compared to wine styles.  There’s big, bold and aggressive on one end of the spectrum and soft, delicate and restrained on the other.  What’s right … Read The Full Post

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PR Speak – Talking the Talk

I recently got a call from a company looking to hire a PR agency for a press conference.  ‘Must be big news,’ I thought…a major corporate acquisition, a new reality show, a partnership with an A-list celebrity.  I asked for a few details and soon realized we were not speaking the same language.  He was … Read The Full Post

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Do I Need Social Media?

Social media, like public relations, can be misunderstood by companies that try to categorize it using measurements more applicable to advertising or sales.  It is not always conventional, and its results can be difficult to quantify. We talk to a lot of companies looking for food and wine public relations help, and … Read The Full Post

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Telling Your Story

We’re pretty good at helping companies tell their story.  It’s what we do, and it’s a lengthy process of research, discovery, analysis and articulation.  In public relations, success in telling a company’s story relies on carefully identifying what is distinctive, compelling and unique about the company and then matching those messages with … Read The Full Post

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