Mumm Napa – Social Media

Mumm Napa wanted to invigorate their stagnant social media presence and leverage the medium to spread brand messaging and increase positive customer service opportunities. Folsom + Associates developed and implemented a strategic social media program that helped redefine the brand’s social media voice via a compelling content strategy.





  • Goals

    • Organically grow the social media presence by defining Mumm Napa’s social media voice and increasing overall engagement across platforms.

  • Methods

    • Develop and refine Mumm Napa’s social media voice via strategic social media posts appropriate for each medium and consistent, meaningful engagement with consumers.

  • Results

    • Mumm Napa’s social media following increased exponentially in the first year of the program and continues to grow at a steady pace. Consumer engagement has increased on both Facebook and Twitter and continues to grow as well.