Ravenswood

Joel Peterson bedrock  9

This iconic California winery hired Folsom + Associates to reintroduce Ravenswood to the wine trade and media, to elevate awareness of its high-end Single Vineyard Designate wines and to put founding winemaker Joel Peterson back in the spotlight.  Through a series of lifestyle and wine public relations initiatives, including creative programs and effective story pitching, events and media relations, we exceeded client expectations for coverage goals.

Sample coverage:

http://www.latimes.com/features/food/la-fo-oldvine-20100311,0,567901.story

 

  • Goals

    • Elevate image and quality perception for Ravenswood

    • Generate coverage in wine and lifestyle press

  • Methods

    • Multi-market media tours targeting wine and lifestyle media

    • Creative media event program showcasing vineyards, history and winery founder

    • Personalized story pitches

    • Old vine fine art photography project

  • Results

    • Secured coverage in a wide variety of influential print and online media outlets, including New York Times, Los Angeles Times, Wine & Spirits, Epicurious, Chicago Tribune, The Pour (blog), Food & Wine, Business Week and others