Robert Mondavi Winery

RGM with grapes

In 2013, Robert Mondavi Winery embarked on a major campaign to celebrate the 100th birthday of Robert Mondavi through a wide variety of marketing and public relations initiatives. Folsom + Associates developed a broad-based media outreach program focused not just on promoting the birthday event but on highlighting the winery’s achievements and leadership in winemaking, wine country travel, food and the arts. Through creative story pitching, agency contacts and carefully targeted outreach, the agency succeeded in generating extensive national, regional and local coverage in a variety of media.

Mondavi 100th bday_Spectator Mondavi 100th bday_Washington Post Mondavi 100th bday_Gentry Mondavi 100th bday_Forbes

  • Goals

    • Generate press coverage on the 100th birthday of Robert Mondavi, highlighting the current wines and people behind Robert Mondavi Winery today

    • Use the 100th birthday occasion to underscore the winery's continued leadership in the industry

  • Methods

    • The agency developed a series of story angles related to the winery, the wines and Mr. Mondavi.

    • The story ideas were presented as individual pitches to the agency's media contacts and supported with interviews, samples and background information.

  • Results

    • Secured extensive coverage of Robert Mondavi wines, winery and history in such outlets as Washington Post, Wine Spectator, Forbes.com, C Magazine, 7x7 Magazine, Decanter, Gentry Magazine, Newsday and many others