Tag Archives: PR

Wine Public Relations – What’s The Frequency?

At the risk of stretching an analogy, it’s worth pointing out that the practice of wine public relations shares some similarities with wine itself, at least when compared to wine styles.  There’s big, bold and aggressive on one end of the spectrum and soft, delicate and restrained on the other.  What’s right … Read The Full Post

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PR Speak – Talking the Talk

I recently got a call from a company looking to hire a PR agency for a press conference.  ‘Must be big news,’ I thought…a major corporate acquisition, a new reality show, a partnership with an A-list celebrity.  I asked for a few details and soon realized we were not speaking the same language.  He was … Read The Full Post

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