Sam Folsom

President

Sam founded Folsom + Associates in 1993 and has built the company into one of the leading agencies in food and wine public relations. He is a veteran communications strategist with more than 20 years of experience in PR, corporate communications and media relations. He has advised companies ranging from major international corporations to up-and-coming e-commerce ventures, and he has a track record of success in developing effective public relations programs. Sam is an expert on media relations, and his keen understanding of the news media has proven invaluable in creating campaigns for clients and in developing a broad network of contacts in traditional and new media. He has extensive experience in corporate and product message development, creative programs and crisis communications. Sam is also an authority on wine and the wine industry. Earlier in his career, he directed public relations and communications for Racke USA, and he was previously head of media relations and industry spokesman for the Wine Institute in San Francisco. Sam is a graduate of Vassar College.

Follow Sam on Twitter @samfolsom